General Objective

This master aims to develop strategic, managerial, and human skills to effectively lead organizations in a changing environment. It trains professionals capable of leading complex projects, supporting digital transformation, and integrating societal and ethical dimensions into management. The goal is also to foster an entrepreneurial spirit, mastery of technological tools, and data analysis. Students will thus be prepared to meet the contemporary challenges of organizational management and to occupy positions of responsibility in various sectors.
This master's degree aims to prepare students for strategic and operational positions in public and private organizations. Targeted careers include project manager, management consultant, quality manager, business analyst, and department director. The skills acquired also provide access to positions related to digital technology, entrepreneurship, and innovation management. Graduates can thus enter various sectors of activity, both in Tunisia and internationally.

Specific Objectives

Equip students with the necessary skills and techniques to:

- Identify the fundamental concepts of management and digital strategy.

- Understand the organizational dynamics and challenges of digital transformation.

- Apply quality, production and performance management tools in various contexts.

- Analyze complex issues related to human resources management and governance.

- Evaluate strategic choices and propose innovative solutions in an entrepreneurial framework.

- Design and manage business and organizational transformation projects integrating cross-functional skills.