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General Objectives

This program trains professionals capable of leading marketing, sales, and digital projects in a constantly evolving economic environment. It fosters technical, digital, and analytical skills, while also emphasizing key soft skills such as communication, teamwork, leadership, and an entrepreneurial spirit.


Graduates are well-equipped for diverse and successful careers such as: Technical Sales Representative, Product Manager, Marketing Manager, Communications Officer, Public Relations Manager, Community manager.

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Specific Objectives

Equip students with the necessary skills and techniques to:  

- Analyze economic, statistical and financial data to support managerial decision-making.


- Apply digital tools and use information systems to solve management problems.


- Evaluate the effectiveness of a marketing or digital strategy using performance indicators.


- Design an integrated communication campaign using digital and social channels.


- Formulate an entrepreneurial strategy by identifying business opportunities in a digital environment.

PROGRAM 


Mathematics, Probability & Economics

  • Mathematics
  • Probability and Statistics
  • Economy

Accounting & Financial Analysis

  • Financial Accounting
  • Financial Mathematics
  • Financial Diagnostics 
  • Financial Markets

Practical Skills & Digital

  • Business Information Systems
  • Digital Skills and Tools
  • Digital Transformation Management
  • Managing Information Search in the Digital Era
  • Digital Applications in Management

Interpersonal Skills & Personal Development

  • Business Communication
  • Negotiation Techniques
  • Personal Development
  • Entrepreneurship 
  • Teamwork and Collaboration

Marketing Strategy & Operations

  • Marketing Strategy and Product Management
  • Consumer behavior
  • Sales and Distribution Management
  • Communication Marketing et Merchandising

Digital Marketing & Data-Driven Approaches

  • Digital Marketing 
  • Marketing Data Analysis
  • Content Marketing and Social Media Strategies
  • Search Engine Optimization (SEO) and Web Analytics
  • E-commerce and Online Advertising 

Co-op Program


Students can also follow this course on a work-study basis, which will allow them to obtain their bachelor's degree and gain professional experience at the same time.


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