General Objectives

This master aims to develop solid organizational management skills applied to international and digital contexts. It prepares students to master global business strategies, operations management, and the digital transformation of companies. Students also acquire expertise in strategic marketing, finance, and risk management, essential for decision-making. The program encourages the development of intercultural skills, leadership, and creativity to adapt to a complex and evolving economic environment.

This master prepares students for key positions such as sales manager, import/export director, or project manager, as well as for managing foreign subsidiaries and financial projects. They can also advance as logistics managers, business engineers, or international development consultants, with strong expertise in international marketing and strategic management.

Specific Objectives

Equip students with the necessary skills and techniques to:

- Identify the fundamental principles of international trade and global markets.

- Understand the challenges of digital transformation and their impact on organizational management.

- Apply supply chain management and customs operations techniques in a global context.

- Analyze marketing and financial strategies to optimize competitiveness in international markets.

- Assess risks related to international operations and propose appropriate risk management and compliance solutions.

- Design innovative business plans and manage projects integrating the necessary digital tools and soft skills.

PROGRAM

International Commerce & Global Markets​

  • International Commerce and Global Innovation
  • Transport and Logistics in the Era of Industry 4.0
  • Customs Operations Management
  • International Financing, Guarantees and Payments
  • Competitiveness and Strategy in International Markets

Marketing & Strategic Business Development​

  • International Marketing & Communication
  • Strategic Market Intelligence
  • Business Model: Lean Startup
  • Tax Benefits and Taxation of Startups
  • Negotiation and Intercultural Communication Skills

Supply Chain Management & Operational Efficiency​

  • Digital Supply Chain Management
  • Supply Chain Analysis
  • Introduction to Lean Six Sigma
  • Quality Management
  • Risk Management

Digital Transformation in Business

  • Innovation and Digital Transformation in Businesses
  • ICT & E-commerce
  • Market Analysis Through Digital Channels
  • Digital Data Analysis

Finance, Risk Management & Business Intelligence

  • Advanced Excel and Databases in Business and Marketing
  • Cryptocurrencies and International Transactions
  • Strategic Risk Management and Compliance
  • Business Game

Soft Skills

  • Business English
  • Entrepreneurship
  • Leadership and Multicultural Communication
  • Creativity and Problem Solving in Business

Co-op Program


Students can also follow this course on a work-study basis, which will allow them to obtain their bachelor's degree and gain professional experience at the same time.

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