General Objectives

This master aims to develop solid organizational management skills applied to international and digital contexts. It prepares students to master global business strategies, operations management, and the digital transformation of companies. Students also acquire expertise in strategic marketing, finance, and risk management, essential for decision-making. The program encourages the development of intercultural skills, leadership, and creativity to adapt to a complex and evolving economic environment.

This master prepares students for key positions such as sales manager, import/export director, or project manager, as well as for managing foreign subsidiaries and financial projects. They can also advance as logistics managers, business engineers, or international development consultants, with strong expertise in international marketing and strategic management.

Specific Objectives

Equip students with the necessary skills and techniques to:

- Identify the fundamental principles of international trade and global markets.

- Understand the challenges of digital transformation and their impact on organizational management.

- Apply supply chain management and customs operations techniques in a global context.

- Analyze marketing and financial strategies to optimize competitiveness in international markets.

- Assess risks related to international operations and propose appropriate risk management and compliance solutions.

- Design innovative business plans and manage projects integrating the necessary digital tools and soft skills.